St Mary's Hospital, Phoenix Park
This is one of our favourite projects. A ‘Blank Slate’ from a progressive client. The most beautiful surroundings. And some complex wayfinding challenges to overcome.
First we renamed the venue from ‘St Mary’s Hospital’ to ‘St Mary’s Campus’. This removed the confusion of having a healthcare sites with over half a dozen major destinations, named identically to one of the venues within it.
Then we tweaked the traffic patterns. We divided the site in two at a primary decision point on entering the campus.
After that things got easier. We cut the destination schedule to primary destinations only on entry and used progressive disclosure and a strict hierarchy to keep things simple at every turn.
Then for what you see. Our design team created a sign family that sympathised with the beautiful surroundings with black and wood tones. We kept everything scaled and appropriate for the destinations, which included community nursing units. The ‘earthy’ tones contrast with a modern, minimalistic black to give something that compliments, but doesn’t overwhelm the gorgeous setting.